A STUDY ON STUDENT ATTITUDES TOWARDS ONLINE SHOPPING FOR ECO- FRIENDLY APPAREL.
Abstract
Online shopping has become very common and people are used to it and they feel very comfortable shopping. Many people do online shopping mostly for electronic and apparel items. People reply that the main reason for online shopping is to save time. The main theme of this paper is to identify the narrow student shopping attitude towards eco-friendly apparel. The main aim of this paper is to identify whether students are aware of eco-friendly apparel, if the student gets the benefit of eco-friendly tag used in apparel, and to find the role of sales promotion used for sale of eco-friendly apparel. The sample size for this sample is 140. The samples are collected by using the snowball method. For analysis of this study SPSS were used. The major outcome of the paper revealed that students are starting to give importance to eco-friendly apparel. The majority of students hesitate to purchase because of the high price, promotion for eco-friendly apparel are mainly done through social media sites and popular shopping sites.
Keyword : online shopping for apparel, eco-friendly products, student attitude
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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