Does cultural economics affect country’s competitiveness?

Abstract

Consumers who choose and buy goods and services online are said to engage in electronic buying behaviour. Online marketplaces are used for both the purchase and sale of goods and services when shopping online. Online transactions are now more common in the world of electronics. It includes activities like making financial transactions online, promoting online, and procuring and offering goods and services online. In the present era, consumers have become increasingly accustomed to purchasing online, particularly female shoppers. The primary goals of this study are to ascertain whether female consumers hesitate before making an online purchase or do so, as well as to look into the reasons behind this hesitation and provide solutions for customer problems. This study aimed to assess how women behaved when making internet purchases. The main reasons why women choose to shop online are time savings, cost savings, convenience, a large selection, and the effectiveness of services. The complexity of technology, security, and privacy were all discovered to be the major issues with online buying.

Keyword : Online buying, Female consumers and E -Commerce