ADOPTION AND BENEFITS OF INSURTECH, CUSTOMER SATISFACTION, CUSTOMER RETENTION IN MOTOR INSURANCE: THE LITERATURES STUDY
Abstract
The adoption of Insurtech is beneficial for both the customers and insurance companies. The technology adoption in modern insurance service model provides quick domain services to the customer and helps in quick claim assessment and settlement. The example of two-wheeler and car insurance model is studied with the help of literatures. Although Insurtech provides best services to both parties, still there is no guarantee of customer retention. The future scope of study deals with the impact of Insurtech on the customer satisfaction and retention and customer churn.
Keyword : Insurtech, Benefits, Customer Satisfaction, Customer Retention, New Acquisition
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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