A RESEARCH PAPER ON “THE IMPORTANCE AND BENEFITS OF DIGITAL MARKETING IN THE EDUCATION SECTOR”:
Abstract
Every year, digital marketing methods grow more prevalent, and they have become an integral element of every marketing and sales plan. Digital marketing is critical to an organization's success in reaching its target consumers. The marketing and sales fields have seen significant changes in the present digital age. Traditional marketing tactics have been surpassed. Digital marketing is a kind of advertising that promotes products and services in the marketplace. As of October 2020, almost 4.66 billion individuals were active internet users, accounting for 59 percent of the world population, according to a global statistics study. The number of internet users in India is expected to reach 820.99 million by 2022. Mobile has grown so user-friendly for internet access that it currently accounts for 91 percent of all internet users globally. In the midst of the epidemic, young students and working professionals spend the most time on the internet, and the number of users is growing by the day. The purpose of this research paper is to investigate the influence of digital marketing and how it affects the education sector as a target group. The education group has been used as a research sample.
Keyword : Digital marketing, customer, marketing strategies, management, education industry.
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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