INVESTIGATING INVESTMENT BEHAVIOR OF WOMEN INVESTORS IN INDIAN STOCK MARKET: AN EMPIRICAL SURVEY.
Abstract
Purpose- The paper, an exploratory attempt, aims to investigate the investment behavior of women investors in Indian stock market. Design/methodology/approach- The research is conducted on women investors of Haryana, India. A modified (Al-tamimi, 2006), (Vohra and Kaur, 2017) and well-structured questionnaire was administered personally to 450 women investors. To analyze the data, descriptive statistics and regression analysis were applied to investigate the investment behavior of women investors. The primary factors considered for the study are perception, objectives and preferences for investment, investment benefits, risk taking capacity of women, past experience and basis of investment selection. Findings- The outcome of this research stated that investment behavior of women is highly influenced by their perception towards investment, for what purpose they are investing money, investment benefits, risk tolerance level and past investment experiences. In addition, the results brought out that investment behavior of women is not significantly influenced by the basis of investment selection. Practical Implications- It is hoped that the findings would serve to discover the constraints and significant aspects of investors’ behavior while investing in stock market. Moreover, the study will help in improving the level of education and awareness of women towards investment in stock market which would bring a profound change in their attitude and confidence. The results would assist to bring out the importance of financial awareness program directed towards women at all level as a basic requirement. Originality/Value/– To the best of the author’s knowledge, this survey is a first of its kind to empirically investigate the investment behavior of women investors in Indian context using a comprehensive survey and it can provide important insights for policy formulation in the areas of financial education and literacy.
Keyword : Investment behavior, Indian stock market, Preferences, women investors
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References
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