FINANCIAL VIABILITY AND PERFORMANCE OF SMALL AND MEDIUM ENTREPRENEURS IN THE COVID19 PANDEMIC USING DIGITAL MARKETING.
Abstract
The Covid-19 caused a great damage to the global economy along with the public health. The small and medium sized enterprises and their entrepreneurs SMEs were hit very badly during this time. The majority of the small or medium sized enterprises had to either close or face the significant drop in their revenue during the times of pandemic. Adapting the digital technology was very difficult for the small or the medium firm to establish their business but still the online sales help these entrepreneurs to improve the revenues during the pandemic. These SMEs were the most impacted sector in the globe during the lockdown. As there was significant reduction in this sale and which was very disappointing to the entrepreneurs throughout the globe. Due to which the government and other private sectors came forward to support the SMEs and in later part of 2020 these SMEs were very efficient in terms of delivery, approaching the clients and giving the quick responses. Therefore there are many success stories of these SMEs in the emerging market as most of these EMEs were operated in the informal way and were able to develop the economy and also overcome the challenges by adopting the various digital and many advanced technologies to improve and bring more innovations in their business by re-engineering process. Hence the economic progression was normalized throughout the globe after 2020. The aim of this research is to explore problems faced by the SMEs during the COVID-19 and how technology adoption could help them in sorting out the problems using the digital marketing.
Keyword : COVID-19, SMEs, IoT, cloud computing, innovations, digital marketing.
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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