DIFFERENCE IN THE PERCEPTION OF OTT PLATFORMS BETWEEN TIER1 AND TIER 2 CITIES IN INDIA
Abstract
Over-the-top (OTT) platforms are directly responsible for the recent advances that have been made in the entertainment and media industries. India is a prospective nation that is now at a turning point in the expansion of these platform. Thus, the present research is focused to assess the difference between the perception of Tier 1 and Tier 2 cities on OTT platforms. Such information will facilitate the stakeholders in taking decisions which are specific to tier 1 and tier 2 audiences. It will facilitate the marketers in properly targeting the potential customers based on the real time findings of the present research.
Keyword : OTT platforms, Perception, Tier 1 Cities, Tier 2 Cities
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References
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