EMPIRICAL STUDY ON THE MARKETING STRATEGY AND THE ROLE OF MARKETING STRATEGIES ON THE PERFORMANCE OF BUSINESS ORGANIZATIONS
Abstract
The impetus for this study was to examine the impact of marketing strategies on business performance. Organizational research, including production strategies, evaluation methods, progression philosophies, spot frameworks, and more, ultimately influences marketing techniques through execution. Marketing philosophy was the convergence point of Organisation and the tool to achieve what was considered solid execution. Our research explored the links between the components of a marketing framework and overall business execution. It complements our on-going research on the evolution of strategies by supporting Existing compositional decisions concerned improving the rational model that broadly deals with performance. In recent years, a market-positioned corporate culture has progressively been identified as a critical component of unrivalled corporate execution. Although hierarchical development is accepted to be a likely middle person in this market direction corporate execution relationship, a large part of the proof to date stays recounted or speculative Using the information, the specialists observationally test and prove advancements in interceding jobs in the statistical surveying and execution relationship of an association. The review was led by the utilisation of a poll and an interview to gather information that was measurably dissected involving SPSS. Our research found that a large share of company representation is expected in the market research process. This means that there is a positive correlation between test progress and company referrals.
Keyword : Marketing Strategy, Organisation Performance, Level of Profit, Market Orientation, Product, Price, Place, Packaging
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References
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