PERFORMANCE EVALUATION OF TECHNIQUES IMPLEMENTED FOR MARKETING STRATEGIES IN BUSINESS ORGANIZATIONS
Abstract
The purpose of this empirical study is to learn more about the methods used in corporate organisations to implement marketing strategy. Strategic performance is permeated with implementation. The development of marketing strategies and the accomplishment of excellent organisational performance are crucially connected. Organizations have focused on and used marketing strategy as a tool to improve overall firm performance. The idea of marketing procedure is at the center of the investigation of key marketing and is vital for the act of marketing. The ability to decisively design marketing drives will eventually represent the deciding moment businesses in a wildly cutthroat economy driven by market influences. For businesses, marketing methodology is a vital part of progress. A viable marketing plan should be carried out for it to find actual success. Firms carry out their marketing strategies by using their marketing abilities to utilize restricted assets to meet their goals. An exhaustive writing system was led to show the significance of marketing methodology and the course of execution. Two separate yet associated attributes of marketing technique content are shown by the meta-examination: marketing procedure choices and marketing system choice execution. This strategy has often been plagued by a lack of conceptual and empirical support. By demonstrating a link between marketing strategy components and overall company performance, our study adds to the body of strategy on marketing strategy. The entire study is built on secondary data. The investigation's main objective was to examine how commercial companies implemented their marketing strategies. The study's findings indicated that marketing tactics have a key influence in business organisations, demonstrating a strong correlation between marketing strategy and business organisation performance.
Keyword : Marketing strategies, Business organizations, MSI, Performance
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