CUSTOMER PERCEPTION TOWARDS DIGITAL BANKING – A SELECT STUDY
Abstract
Growth of Information Communication Technology has conveyed many accomplishments to mortal civilization, influencing the lives of people, behaviours, and societal measures. The digital economy and digital banking are now being used by the new technologies and the wider global network, especially internet, within and outwardly. The study investigates the customer perceptions towards the awareness levels on digital banking as well as the perceptions on features of digital banking services. For the purpose of the study four banks namely AXIS Bank, HDFC, ICICI, SBI are choosen based on the best customer served bank ratings.
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References
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