DESTINATION IMAGE ON TOURIST SATISFACTION – A BIBLIOMETRIC ANALYSIS
Abstract
Purpose: This paper aims to review the body of knowledge on Destination image and its influence on tourist satisfaction. It tries to reveal the significance of studies on destination image which is the basis for tourist decision-making. Design: The research information for the study was retrieved from the Dimensions database. The data collected are from the time period 2014 to 2022. A total number of 149 papers from different parts of the world were selected for bibliometric evaluation. The research has been done on citation analysis, co-citation analysis, and co-authorship analysis. Findings: The bibliometric evaluation revealed that China has the largest number of studies done in the field of destination image followed by South Korea. United Kingdom (UK) was placed top for more citations. The year 2021 has the most publications and it has most citations in this field. Originality/ value: This study figures out the publishing pattern and citation trend of destination image-related studies which is the base for tourist decision-making. As a result, this paper is helpful to upcoming researchers and tourism marketers.
Keyword : Destination image, tourist satisfaction, tourism marketing, bibliometric analysis, VOS viewer, citation analysis.
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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