SERVICE QUALITY AND CLAIMS SETTLEMENT IN HEALTH INSURANCE: A COMPARATIVE STUDY OF RURAL AND URBAN REGIONS IN NORTH COASTAL ANDHRA PRADESH
Abstract
Health insurance is vital for protecting us financially from medical expenses. The effective functioning of the health insurance services is heavily reliant on quality of service and quick claim settlement. Here study survey differences customer services and claims settlement for rural policy holders and urban policy holders. The study is based on firsthand information from 450 respondents through selected districts. The relationship between place of residence and variables associated with claim settlement was analysed using Chi-square test and ANOVA statistical tools. Results show urban respondents have a greater degree of awareness, satisfaction and trust regarding health insurance services in comparison with rural respondents. On the other hand, rural respondents had to grapple with various issues like unawareness, delays in claim settlement and procedural multi-layers. The study recommends that there should be more focus on improving service delivery and awareness in rural areas, as it would significantly increase the efficiency of health insurance schemes.
Keyword : Service Quality, Claims Settlement, Health Insurance, Rural vs Urban, Customer Satisfaction

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