Does cultural economics affect country’s competitiveness?

Abstract

The growing use of e-hailing services has revolutionized urban transportation, delivering convenience and accessibility to users. However, safety concerns remain as an important factor influencing women’s decision to choose these services. This study investigates the impact of perceived safety on women’s adoption of e-hailing services. The main focus of research is on how factors such as driver behaviour, vehicle tracking, emergency support features, and platform reliability shapes women’s confidence and willingness to use ride-hailing platforms. Primary data were collected through a structured questionnaire from women users of e-hailing services in Coimbatore city. This data were analysed using appropriate statistical techniques. The findings of the study indicates that perceived safety plays an important role in influencing women’s adoption of e-hailing services and their overall trust in these platforms. The study also suggests that improving safety measures and technological support systems can enhance women’s confidence and encourage greater use of e-hailing services.

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