IMPACT OF GREEN SUPPLY CHAIN BEHAVIOUR ON ORGANIZATIONAL SUSTAINABILITY: A TRIPLE BOTTOM LINE PERSPECTIVE
Abstract
This study examines how Green Supply Chain Behaviour (GSCB) influences organisational sustainability in the Delhi NCR region. It focuses on key GSCB dimensions, including eco-design, green purchasing, green manufacturing, green distribution and packaging, internal environmental management, investment recovery, reverse logistics, and cooperation with consumers. Data were collected through a structured questionnaire administered to 475 manufacturing and supply chain professionals. Using Partial Least Squares Structural Equation Modelling (PLS-SEM), the research evaluated the impact of these green practices on environmental, economic, social, and overall firm performance. The results reveal that eco-design, green manufacturing, internal environmental management, and reverse logistics significantly enhance sustainability outcomes, while green purchasing and packaging show more limited effects. The model demonstrated strong explanatory power (R² range: 0.481–0.539) and good fit indices (SRMR = 0.033; NFI = 0.903). Overall, the study provides robust empirical evidence that adopting GSCB meaningfully contributes to sustainable performance, offering valuable insights for policymakers and industry stakeholders in emerging economies.
Keyword : Green Supply Chain Behaviour, Organisational Sustainability, Green Manufacturing.
This work is licensed under a Creative Commons Attribution 4.0 International License.
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