PURCHASING PATTERNS OF CONSUMERS TOWARDS ORGANIC PRODUCTS
Abstract
The study examined the consumer buyer behaviour towards organic food product in Chennai. The researcher has applied stratified random sampling method to collect the questionnaire. Hence, the sample of this study consist 248 respondents. Data have been collected from individuals through personal survey. The Cronbach’s reliability test has been found to be in the range of 0.814 and 0.942. Further, Mean & Std. deviation was applied. It is found that Organic food is environment friendly, healthier, quality, equal to other available food, lower than other available food and no harmful effect are high level buyer behaviour towards the organic foods.
Keyword : Consumer buyer behaviour, organic food and Chennai.
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