“GREEN AFFINITY: THE INFLUENCE OF AWARENESS, CONCERN, FEASIBILITY, AND EXTERNAL SUPPORT.”
Abstract
This study investigates the impact of Environmental Awareness (EA), Environmental Concern (EC), Green Feasibility (GF), and External Environmental Support (EES) on Green Affinity (GA) in the context of India's commitment to achieving Net Zero carbon emissions by 2070. This ambitious mission relies on the adoption of renewable energy resources, free from greenhouse gas emissions, by individual citizens. Data were collected from 133 participants, and multiple linear regression analysis revealed a strong correlation between the predictors and Green Affinity, with the model explaining 76.7% of the variance in Green Affinity. Significant predictors included Environmental Concern, Environmental Awareness, and Green Feasibility. External Environmental Support did not significantly affect Green Affinity. The findings highlight the crucial role of EC, EA, and GF in promoting Green Affinity, which is essential for the successful adoption of clean energy sources like Green Hydrogen. Given the challenges in producing and accepting Green Hydrogen as a viable alternative to fossil fuels, this research provides valuable insights for policymakers and educators in supporting India's Net Zero mission.
Keyword : Green Affinity; Environmental Awareness; Environmental Concern; Green Feasibility; External Environmental Support; Renewable Energy; Green Hydrogen; Net Zero Emissions; India; Clean Energy Adoption

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