TECHNOLOGY ON MOBILE COMMERCE AND CUSTOMER ENGAGEMENT
Abstract
The integration of cutting-edge technology into retail practices is more and more crucial for boosting operational effectiveness and assembly client expectations. This study explores the impact of cellular software (app) attractiveness on shaping the digital purchaser revel in. Utilizing a mixed-technique approach, the research accumulated qualitative records through interviews and quantitative information thru questionnaires. Findings reveal that the acceptance of cell apps notably improves patron studies when shopping from on line stores. Key blessings associated with cellular apps encompass enhanced convenience, person-friendliness, and get admission to to a diverse variety of products and services. As generation keeps to strengthen, e-commerce shops are endorsed to adopt those innovations to better fulfill purchaser wishes.
Keyword : Mobile Application Acceptance, E-Customer Service, Online Retailers, Customer Experience, Technology Adoption, Convenience, User-Friendliness, E-Commerce Innovations.
This work is licensed under a Creative Commons Attribution 4.0 International License.
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