BEHAVIOURAL ANALYSIS OF DIGITAL CURRENCY AMONG INVESTORS IN INDIA
Abstract
Purpose – The main objectives of this study to identify the investment pattern, awareness of the public and their willingness to invest in digital currencies among the people in Tamil Nadu. Design/methodology/approach – An empirical study involving 480 respondents was conducted to gather primary data on the behavioural use of digital currency and the propensity of Tamil Nadu residents to invest in it in the future. The results were subsequently analysed using the statistical software Jamovi. Findings – The result showed that most of the respondents are young people with qualified education and moderate level of income. From the factor analysis and questions found that most of the people have financial knowledge, openness to innovation, perceived convenience and macroeconomic factor playing a great role in the decision taken by the people to invest in digital currency. Implications & Future Research suggestions - The study's primary implications focused on aspects related to data collecting and methodology. The survey was unavailable for a longer duration due to a time constraint. Furthermore, future studies can focus on specific regions.
Keyword : digital currency, crypto currency, statistical analysis, financial knowledge, macroeconomic factors.
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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