INVESTORS PERCEPTIONS TOWARDS INVESTMENT IN EQUITY STOCK MARKET IN INDIA
Abstract
This research examines perceptions of investors to invest in India’s equity stock market, based on vital behavioral and demographic influences on investment choices. The research is meant to discover the constructs that bring about these perceptions and look at their statistical significance. A structured questionnaire was applied on 500 investors with different demographic backgrounds. In the study, descriptive statistic, exploratory factor analysis, ANOVA, and multiple regression analysis were used in SPSS (version 26). Factor analysis identified three central dimensions contained in the present model. Risk Perception, Awareness, and Trust. It was established through ANOVA that there were significant differences in perception scores among age and income groups whereas regression analysis revealed combination of Risk Perception (β = 0.54), Awareness (β = 0.31) and Trust (β = 0.15) to be the most important determinants. There was higher risk tolerance by the younger investors and more awareness among higher-income individuals. The findings point out the importance of customized financial literacy programs for better informed equity markets’ participation. This study enriches the understanding of investor behavior in the emerging economies and provides implications for design of policy, investor education, and fintech based solutions.
Keyword : Financial behavior, Investor perception, Risk awareness, Equity market
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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