CULTURAL CROSSROADS: IDENTITY, BELONGING, AND DISPLACEMENT IN ALI’S IN THE KITCHEN AND HAMID’S THE RELUCTANT FUNDAMENTALIST
Abstract
This study examines how spirituality, religion, and moral values influence investment behaviour in India, a country where religious beliefs play a significant role in financial decision-making. Given the growing emphasis on sustainable finance, this research explores the extent to which ethical and spiritual values affect investment practices. Data were collected from 350 respondents and analyze using Partial Least Squares Structural Equation Modelling (PLS-SEM). The study focuses on five core constructs: Spiritual and Ethical Values (SEV), Institutional and Policy Influence (IPI), Ethical Investment Behaviour (EIB), Sustainable Finance (SF), and Sustainable and Ethical Investment (SEI). The findings indicate that spiritual and ethical principles positively impact ethical investment behaviour, which in turn promotes sustainable finance. Conversely, institutional and policy-related challenges hinder ethical investment efforts. These results highlight the need for policymakers and financial institutions to incorporate moral and religious values into investment frameworks to foster a more sustainable and ethically responsible financial environment.
Keyword : Ethical investment, spirituality, sustainable finance, investor behaviour, Religion.
This work is licensed under a Creative Commons Attribution 4.0 International License.
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