ARTIFICIAL INTELLIGENCE AS A DRIVER OF GREEN BUSINESS INNOVATION: ALIGNING MARKETING WITH ENVIRONMENTAL GOALS
Abstract
Artificial Intelligence (AI) is emerging as a transformative force in using green employer innovation by using integrating superior data analytics, predictive modeling, and automation to manual sustainable practices. This paper explores the characteristic of AI in aligning advertising strategies with environmental dreams, emphasizing how AI-powered answers beautify operational efficiency, reduce waste, and sell inexperienced merchandise. From allowing precision advertising and marketing to fostering transparency in supply chains, AI reshapes how agencies communicate their sustainability efforts and interact environmentally conscious customers. The dialogue highlights key AI generation, including machine mastering, herbal language processing, and computer vision, and their software in inexperienced advertising and marketing. Additionally, the disturbing situations and moral issues of adopting AI in this context are analyzed. The have a examine concludes by means of featuring a framework for leveraging AI to create a synergy between profitability and environmental stewardship, paving the way for a extra sustainable future.
Keyword : Artificial Intelligence (AI) Green Business Innovation Sustainable Marketing Environmental Goals Precision Marketing Machine Learning Supply Chain Transparency Eco-Friendly Practices Sustainability Ethical AI
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References
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