A STUDY ON MARKET AWARENESS AND CUSTOMER SATISFACTION OF PLANT BASED MEAT PRODUCT.
Abstract
This study investigates the relationship between market awareness and customer satisfaction of plant-based meat products. With the increasing popularity of plant-based diets driven by health, sustainability, and ethical considerations, understanding consumer behavior in this market is essential. A survey was conducted among 100 participants to assess their awareness of plant-based meat products and the factors influencing their satisfaction. The study found a significant positive correlation between market awareness and customer satisfaction, with higher levels of awareness leading to greater satisfaction with the products. Key drivers of satisfaction included taste, product variety, health benefits, and sustainability. Regression analysis revealed that increased knowledge about the environmental impact of plant-based meats and their nutritional value positively influenced customer satisfaction, while price sensitivity had a negative effect. The results suggest that enhancing consumer awareness through targeted marketing and product education can improve satisfaction levels and increase market adoption of plant-based meat products. The study provides valuable insights for businesses in the plant-based food sector to refine their strategies and better meet consumer expectations. Plant based meat has been around for a while now it is a very easy solution for vegetarians as well as vegan to satisfy their cravings for meat as it is known as a meat substitute it is made up of plant based protein it tastes same like the real meat but is Animal friendly and cruelty free. Plant based meat is trending product and therefore, I wanted to research on this product. I wanted to study the market awareness what is exactly plant based meat is demographic market for plant based meat customer satisfaction about plant based meat and customer preference over plant based meat.
Keyword : #
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
1. Dr. B. Nagaraju, Thejaswini H.D , It was published April 2014 in the journal of business and management on the topic consumer’s perception analysis - market awareness towards eco friendly FMCG products 2. Fabiene Michel, Christina Hartmann, Michael Siegrist, It was published in 2021 in the journal of food quality and preference on the topic consumer’s association, perception and acceptance of meat and meat best alternatives 3. Hoek, A. C., Luning, P. A., Weijzen, P., de Graaf, C., & van Trijp, H. C. M. (2011). Consumer perception of plant-based meat alternatives: A systematic review. Trends in Food Science & Technology, 22(10), 598-607. https://doi.org/10.1016/j.tifs.2011.07.006 4. Aschemann-Witzel, J., & de Hooge, I. (2020). The impact of sustainability on consumer choices in the plant-based meat market. International Journal of Consumer Studies, 44(6), 561-574. https://doi.org/10.1111/ijcs.12552 5. Lee, H., & Kwon, Y. (2021). Factors influencing the satisfaction and repurchase intentions of plant-based meat products. Journal of Retailing and Consumer Services, 58, 102304. https://doi.org/10.1016/j.jretconser.2020.102304 6. Dagevos, H., & Voordouw, J. (2020). Awareness and adoption of plant-based meat alternatives: A survey of US consumers. Sustainability, 12(19), 7894. https://doi.org/10.3390/su12197894 7. Bonanno, A., & Goetz, S. (2019). Economic factors influencing consumer preferences for plant-based meats: A study of the US market. Food Policy, 85, 67-78. https://doi.org/10.1016/j.foodpol.2019.05.002 8. Tiburcio, F., & Velasco, A. (2021). Product innovation in plant-based meats: Consumer satisfaction and market penetration. Food Quality and Preference, 88, 104078. https://doi.org/10.1016/j.foodqual.2020.104078 9. Elzerman, J. E., Hoek, A. C., & van Boekel, M. A. J. S. (2013). Consumer behavior and market potential for plant-based meat alternatives. Food Research International, 51(1), 34-40. https://doi.org/10.1016/j.foodres.2013.01.016