“A STUDY ON CONSUMER ATTITUDES TOWARDS ECO-FRIENDLY FMCG PRODUCTS”
Abstract
This research delves at customer sentiment towards environmentally conscious goods in the Fast-Moving customer Goods (FMCG) industry, tackling the increasing need for sustainable choices in a dynamic market. As environmental consciousness rises, FMCG companies face the challenge of balancing profitability with sustainability. The research aims to bridge the gap between consumer expectations and industry practices by providing insights into consumer attitudes, purchasing behaviours, and the effectiveness of green marketing strategies. The study employs a descriptive analysis approach, utilizing both primary and secondary data sources. A survey of 80 participants aged 18 and above will be conducted in Vijayanagara District, covering various FMCG product categories. The research objectives include assessing consumer awareness of eco-friendly products, analysing factors influencing purchasing decisions, identifying willingness to pay premium prices, and evaluating the impact of green marketing strategies. A greater understanding of consumer sentiment may help fast-moving consumer products companies satisfy customer requirements, build brand loyalty, and drive long-term growth. Results will help marketers, policymakers, and businesses better understand sustainability trends in the fast-moving consumer goods (FMCG) industry. However, limitations such as sample size, geographic scope, and time constraints should be considered when interpreting the results. This research is crucial for FMCG companies seeking to align their product offerings and marketing strategies with evolving consumer expectations in an increasingly environmentally conscious market. With the outcomes, more sustainable and profitable business models that meet consumer values and environmental challenges may be built.
Keyword : Eco-Friendly, FMCG Products, consumer attitude, green products
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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