SUSTAINABLE PRACTICES ADOPTED IN THE TEA DESTINATIONS FOR DEVELOPING WELLNESS TOURISM THROUGH AYURVEDA- A CRITICAL EVALUATION OF STUDY
Abstract
Tea has always been a captivating and favourable hot drinking beverage for all Indians since ages. Exploring different varieties of tea by visiting different tea gardens in India by the tourists has been observed in recent studies. Tea drinking behaviour has also affected the flow of the tourists in different tea destinations. This paper provides a critical evaluation of the sustainable practices adopted in tea destinations to develop wellness tourism through Ayurveda. Wellness tourism has gained significant attention in recent years, with travellers seeking experiences that promote health and well-being. Ayurveda, an ancient Indian system of medicine, has been recognized for its holistic approach to wellness and has become a key element in many destination's tourism offerings. Tea destinations are unique locations that have capitalized on their natural beauty and resources to attract tourists looking for relaxation and rejuvenation. By incorporating Ayurvedic principles into their wellness offerings, these destinations have been able to differentiate themselves in the competitive tourism market. The study examines the various sustainable practices that tea destinations have implemented to support their wellness tourism initiatives. This includes promoting organic farming practices, reducing waste and energy consumption, supporting local communities, and preserving the natural environment. By focusing on sustainability, these destinations not only enhance the visitor experience but also contribute to the long-term well-being of the region. Through a critical evaluation of these practices, the study highlights the importance of balancing tourism development with environmental conservation and community engagement. It emphasizes the need for destination stakeholders to work together to ensure that tourism growth is sustainable and benefits all stakeholders involved. Overall, this study contributes to the growing body of research on sustainable tourism practices and their impact on wellness tourism. By highlighting the successful strategies employed by tea destinations, it provides valuable insights for other destinations looking to develop their wellness tourism offerings. Through a holistic approach that integrates Ayurveda, sustainability, and community engagement, tea destinations can continue to attract visitors seeking unique and meaningful wellness experiences.
Keyword : Sustainable practices, tea destinations, wellness tourism, Ayurveda, environmental conservation, tea tourism.
This work is licensed under a Creative Commons Attribution 4.0 International License.
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