AN ANALYSIS OF MUNNAR, A POPULAR TEA TOURIST DESTINATION, AND ITS USE OF DIGITAL TECHNOLOGY TO PRESERVE AND PROMOTE THE REGION’S TEA HERITAGE AND GROW THE TEA TOURISM INDUSTRY.
Abstract
Munnar, a famous tea tourism destination in the beautiful terrain of Kerala, India, is the subject of this paper's in-depth examination. Digital technology in Munnar: preserving and promoting the region's unique tea history and boosting the tea tourist sector are the main topics of this project. Tourists from all over the world go to Munnar to enjoy the pleasant weather, beautiful valleys, and expansive tea farms. It's the perfect place to relax and unwind in nature. An intriguing facet of Munnar's reputation as a leading tea-producing location is the historical importance of its tea estates, which date back to the colonial era. There has been a dramatic increase in the number of tourists visiting the area in recent years. Many come to see the tea gardens, smell the fragrant brews, and learn about the art of tea production. The use of digital technology to protect Munnar's tea legacy is one of the main points discussed in this article. Virtual tours, interactive websites, mobile apps, and social media platforms have all played a part in getting the word out about Munnar's tea cultivation history, the process of making tea, and the cultural importance of tea in the area. Not only have these online projects helped educate travellers, but they have also raised awareness about the need of sustainable tea operations and conservation measures. In addition, the study delves into how digital technology has helped market Munnar as a top spot for tea tourists. More tea lovers, ecotourists, and leisure visitors have been drawn to Munnar thanks to online marketing, digital advertising, and targeted promotions. Visitors to Munnar may now enhance their experience by using digital tools to organize their trips, research tea-related activities, reserve lodging, and connect with local tea communities. This report highlights the significant role that digital technology has had in promoting tea tourism and conserving Munnar's tea history. Munnar has established itself as a leader in sustainable tourism, cultural preservation, and technical progress in the tea travel industry by adopting new digital solutions.
Keyword : Tea tourism, digital technology, heritage preservation, social media, marketing strategies, cultural preservation.
This work is licensed under a Creative Commons Attribution 4.0 International License.
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