E-BUSINESS: TRENDS, CHALLENGES, AND FUTURE DIRECTIONS
Abstract
E-Business, encompassing electronic commerce and digital business operations, has experienced rapid evolution, driven by technological advancements and changing consumer behaviors. This paper explores the trends, challenges, and future directions of E-Business. It delves into the emergence of new technologies such as artificial intelligence, blockchain, and augmented reality, shaping the landscape of online commerce. Moreover, it addresses the challenges faced by businesses in areas such as cybersecurity, data privacy, and regulatory compliance. Looking ahead, the paper discusses potential future directions, including the integration of immersive technologies, the rise of omnichannel experiences, and the importance of sustainability and ethical practices in E-Business. By understanding these dynamics, businesses can navigate the complexities of the digital economy and seize opportunities for growth and innovation.
Keyword : digital marketing, chabots, e-business, secure payments, AR/VR
This work is licensed under a Creative Commons Attribution 4.0 International License.
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