PRICING STRATEGY FOR SALES TOWARDS PARAMESHWARI EXPORTS PVT LTD, KARUR
Abstract
This research looks on the pricing tactics used by Parameshwari Export pvt ltd at Karur, India-based Parameshwari Export, a well-known player in the textile export market. This research intends to provide insights into the elements driving pricing strategies and their impact on the competitiveness and profitability of the organization, with a focus on understanding the dynamics of price decisions. Data was gathered through financial report analysis, market trend analysis, and interviews with important players using a combination of qualitative and quantitative methodologies. Value- based pricing, cost-based pricing, and competition-based pricing are some of the pricing models that are examined in this study in order to evaluate how effective they are in the particular business environment of Parameshwari Export. Further more, the study looks at how pricing strategies are shaped by variables such consumer segmentation, product differentiation, market demand, and pricing transparency. Additionally, it assesses the potential and difficulties related to setting prices in the fiercely competitive international textile industry.
Keyword : pricing strategy, production, analysis, marketing, business environment, profitability.
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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