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MARKETING STRATEGIES OF BUSINESS TO BUSINESS WITH SPECIAL REFERENCE TO ANGEL STARCH & FOOD PVT LTD, ERODE.

    Dr.K. Selvaraju1, Ajithkumar M2, Dhayalan G4, Harsath K5, Nandhakumar 6, Ranjithkumar.R7, Sipresh M R8, Siranjeevi S9, Soniya S10, Suriya A11

Abstract

This study aims to investigate the marketing strategies employed by Angel Starch & Food Pvt Ltd, located in Erode, with a specific focus on the B2B sector. The research examines the company's approach to marketing and explores the effectiveness of its strategies in driving business growth and success. The study utilizes a combination of primary and secondary research methods, including data collection through surveys, interviews, and observations, as well as a review of relevant literature, industry reports, and case studies. Key areas of investigation include target market identification, marketing channel selection and utilization, content creation and distribution, customer targeting and segmentation, and the measurement of marketing success. The research aims to uncover any challenges or areas for improvement faced by Angel Starch in implementing its B2B marketing strategies and suggests potential solutions. The findings of this study are expected to contribute to the existing body of knowledge on B2B marketing strategies, specifically in the context of the starch and food industry. Ultimately, the study will provide valuable insights to help Angel Starch and other businesses in the industry refine their marketing approaches and achieve better business outcomes in the competitive B2B marketplace.

Keyword : Marketing strategies, B2B sector, effectiveness, target markets, marketing channels, customer targeting, measurement of marketing success, competitive B2B marketplace.

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June 14, 2024
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Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

References


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