CUSTOMER SATISFACTION TOWARDS DIGITAL BANKING: A COMPARATIVE ANALYSIS BETWEEN PUBLIC AND PRIVATE BANKS IN J&K
Abstract
Digital banking has revolutionized the way financial services are delivered, offering convenience and accessibility to customers. In the context of Jammu and Kashmir (J & K), where traditional banking services may face geographical and infrastructural challenges, digital banking presents a promising avenue for enhancing customer satisfaction. This study focuses on evaluating digital banking customer satisfaction in select public and private banks operating in the J & K. With a sample size of 400 respondents, this research aims to provide comprehensive insights into the factors influencing customer satisfaction and the comparative performance of public and private banks in delivering digital banking services.
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References
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