SUSTAINABLE BUSINESS PRACTICES: ALIGNING INTERNAL EMPLOYEE ADVOCACY, MARKETING COMMUNICATIONS, AND INTERNATIONAL EXPANSION STRATEGIES
Abstract
This examine explores sustainable enterprise practices through integrating insights from organizational sustainability models, innovation, and organization overall performance across various industries. We examine the best practices of the a hundred maximum sustainable organizations, figuring out 9 key themes that advance sustainability: aid optimization, operational excellence, company citizenship, studies and innovation, procurement and logistics, governance, sustainability equipment, employee family members, and fitness and safety. Case research reveal the critical function of innovation in sustainability, specially inside the fabric and garb enterprise, wherein integrating Sustainable Development Goals (SDGs) into reporting is essential but often insufficient. A comparative evaluation of Swedish apparel corporations Lindex and Filippa K indicates a correlation among SDG integration, communique maturity, and impact. Furthermore, a observe of Knowledge-Intensive Business Services (KIBS) inside the Czech Republic highlights three distinct sustainability development patterns connected to performance results, with innovating KIBS demonstrating superior effects. Lastly, an analysis of sustainable investments in Indian corporations well-knownshows fine affects on private organizations' overall performance and poor outcomes on public corporations, supplying a holistic view of sustainable investments and their implications. This studies underscores the significance of aligning inner advocacy, marketing communications, and global techniques to foster sustainable enterprise practices.
Keyword : Sustainable Business Practices, Organizational Sustainability, Innovation, SDG Integration, Textile Industry, KIBS, Sustainable Investments, Firm Performance, Marketing Communications, Employee Advocacy.
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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