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A SENSORY SYMPHONY: LEVERAGING NEUROMARKETING AND IMC FOR BLENDED SPICES BRAND SUCCESS IN THE INDIAN MARKET

    Mr.Govinda Biswas, Dr.TR.Kalailakshmi

Abstract

This current research paper explores on how neuromarketing has been used for integration with IMC in blended spice brands of Indian market. This paper delves into combining the two via creative executions to deliver a powerful sensory impression, elevate brand sentiment and build consumer loyalty. Drawing on the neuroscience of flavor perception and its processing in different marketing stimuli, pointing out how marketers can leverage them to distinguish their brands for blended spice products in an increasingly cluttered Indian market.

Keyword : Neuromarketing, IMC, blended spices, Indian market, brand success, flavor perception, sensory experience, consumer behaviour

Published in Issue
October 13, 2024
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This work is licensed under a Creative Commons Attribution 4.0 International License.

References


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