THE ROLE OF CORPORATE SOCIAL RENSPONSIBILITY IN FOSTERING SUSTAINABLE SOCIETIES
Abstract
Introduction: This paper aims to identify the role of CSR in the development of Indian companies' society. This section is based on the background of the research. Therefore, research objectives, and research questions are also highlighted in this section. Literature Review: based in the research objectives, themes are created in this section. Therefore, based on these themes, detail knowledge about this research has to be conducted. Methodology: For this study, primary quantitative data collection was used to gather data. It is making certain that the results are founded on first-hand knowledge obtained straight from the participants. Findings: The study guarantees that the findings are trustworthy, impartial, and supported by statistical data that makes it possible to identify the responsibility of CSR on the development of the companies of Tamil Nadu. This statistical information also helps to gain real-time data about this research. Discussion: CSR has a positive impact on the organization. As per this research, it has been discussed that, with the help of CSR, the brand reputation of the company has to be generated. Therefore, the satisfaction of the customers also improved with the aid of CSR practices Conclusion: With the aid of this study, it has been concluded that CSR has a positive potential impact on the business. It helps to improve the overall strategy of the business. Therefore, authentication of the organization has to be generated and it helps to improve the overall structure of the company.
Keyword : “Corporate Social Responsibility, Business Development, India, Tamil Nadu, Organizational Strategy”
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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