FINANCIAL MANAGEMENT STRATEGIES FOR SUSTAINABILITY OF MICRO-SMALL-ENTERPRISES IN NORTH COASTAL DISTRICTS OF ANDHRA PRADESH
Abstract
The study examines the various financial management strategies implemented by micro and small enterprises (MSEs), analyses how these strategies affect business performance and long-term viability. It discovers the primary factors that influence successful financial planning in these firms using empirical research and data analysis. The data is collected by a survey conducted with owners or managers of MSEs, and analyses primary data using multiple regression technique. This study enhances the comprehension of the factors that influence financial planning in micro and small enterprises (MSEs), particularly in various situations, and promotes the adoption of technology in numerous financial operations. The findings enhance the understanding of the various financial management strategies for the sustainability of MSEs and contribute to the existing literature on micro and small enterprises by offering valuable insights into the problems, best practises, and potential for improving financial planning and strategies with particular reference to the units chosen for study in the geographical location
Keyword : Financial planning, MSEs, Efficiency
This work is licensed under a Creative Commons Attribution 4.0 International License.
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