A STUDY ON CUSTOMER SATISFACTION TOWARDS PMJDY IN TIRUCHIRAPPLLI DISTRICT
Abstract
Social transformation is Possible only with the help of economic and financial empowerment which help to sustain all kind of needs and assistance. Pradhan Mantri Jan Dhan Yojana (PMJDY) puts the financial inclusion efforts on the mission mode. It is a comprehensive program aiming at ensuring that the financially excluded people can access to financial services, such as banking accounts, remittance, credit, insurance deposit accounts and pension in an affordable manner. PMJDY accounts can be opened in any bank branch or business correspondence (BC) (Bank Mitra), even with zero balance. With this view, this Paper made an attempt to discuss Customer Satisfaction of Social Transformation through Pradhan Mantri Jan Dhan Yojana in Tiruchirappalli District of Tamil Nadu.
Keyword : zero savings, PMJDY, Social transformation, Customer satisfaction. Financial Services.
This work is licensed under a Creative Commons Attribution 4.0 International License.
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