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THE STRATEGIC RESPONSE AND ITS IMPACT ON DIGITAL ENTREPRENEURSHIP, AN APPLIED STUDY IN THE MINISTRY OF COMMUNICATIONS - THE GENERAL COMPANY FOR COMMUNICATIONS AND INFORMATICS

    Zainab Khairullah Ali, Prof.Dr. Shehenaz Fadhil Ahmed

Abstract

The current research aims to know the impact of the strategic response as an independent variable with its dimensions (strategic flexibility, Strategic Sensitivity, collective intelligence) on the dependent variable digital entrepreneurship with its dimensions (digital knowledge, digital business environment, digital finance, digital leadership, digital entrepreneurial culture), and it has been adopted The analytical descriptive approach in analyzing the data and extracting results from it, the General Company for Communications and Informatics, which is one of the formations of the Ministry of Communications, was selected as a community for research, and the questionnaire was adopted as a tool to measure the paragraphs of the questionnaire with the help of personal interviews and to prove the validity of the basic hypothesis, which states (there is a statistically significant effect between the strategic response and digital entrepreneurship) or not, it was based on a number of statistical methods, including (factorial and exploratory analysis, linear transformation test, arithmetic mean, standard deviation, relative importance, coefficient of difference, structural equation modeling, simple and multiple regression, etc.) and with the help of the statistical program (SPSSV .25, AMOSV.25), the research came out with a set of results, the most important of which is evidence The basic hypothesis is correct and there is a significant effect of the strategic response in digital entrepreneurship.

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March 10, 2023
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References


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