A COMPARATIVE STUDY ON RELIANCE DIGITAL AND CROMA LTD – AN EMPIRICAL STUDY
Abstract
Customers' buying habits in India have changed dramatically as a result of the rapid expansion of retail marketing and the economy's greater use of the internet. Consumers are increasingly favouring online shopping over more conventional methods of purchasing due to simple access to internet services, ease of use, and the availability of a wide range of goods. E-retailers seek to examine consumer behaviour, preferences, and expectations with relation to online shopping while keeping in mind the fundamental purpose of providing products and services that meet customers' demands and survive competition. The positioning and presentation of the products in the shop have an impact on the buyer's buying selections in today's networked society. These days, the retail market is more feasible for the sorts of furniture and furnishings. Numerous new companies are entering this category's structured retail format. The two primary participants in organised retail of electronics are covered in the study, along with the services they offer. The largest industry in India is retail. After agriculture, the retail industry employs the second-highest number of people. In India, the retail industry is divided into two categories: organised and unorganised. The importance of studying services and innovation is rising as the service sector of the global economy expands. The sample size of the study was 193 respondents. The data analysis was performed with the help of t-test and mean.
Keyword : Reliance Digital, Croma Stores, Retail Stores in india, Consumer Behavior
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