THE INFLUENCE OF ADVERTISING, PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON PURCHASE INTENTION AND ITS IMPACT ON PURCHASE DECISION ON INVESTMENT APPS
Abstract
Covid-19 is an obstacle for all corners of the world. This makes all people carry out various activities at home which makes the phenomenon of the increase in the use of technology and the development of technology getting higher. As an investment apps company, it is very important to know the factors that drive people's decisions to use investment apps. To achieve this goal, we propose a model that combines various variables, namely advertising, perceived ease of use and perceived usefulness, purchase intention and purchase decision. The method used in this study uses the SEM-PLS method. The results of this study indicate that advertising, perceived ease of use, perceived usefulness have a positive and significant influence on purchase intention, purchase intention has a positive and significant influence on purchase decisions.
Keyword : Advertising, Perceived Ease of Use, Perceived Usefulness, Purchase Intention, Purchase Decision
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