CUSTOMER ATTITUDE TOWARDS ONLINE RETAILING IN TIRUNELVELI CITY
Abstract
Internet has revolutionized the society as a whole and has developed as a basic need of human’s addition to food, cloth, and shelter. As a part of internet revolution online shopping has been one of the growing sectors of modern society. Online shopping is a common platform where consumers can choose the product of their choice in their own comfortable time and place. Shopping decisions in his / her own personal space can be made easily. In this method, prices can be compared easily. Online shopping provides the customer with an ability to compare the goods from different vendors in a short time. As number of online retailers grow day by day it has become vital for retailers to understand the pulse of consumers from large metropolitans to smaller cities. Online retailers are also looking for answers on how to understand consumer behaviour in order to maximise their consumer’s experience and foster their brand loyalty. The present research is to learn about the attitude of online customers among Tirunelveli city.
Keyword : Online Retailers, Consumers, Online Shopping
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References
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