IMPACT OF VALUE-ADDED FOOD AND BEVERAGE STORES AT PETROLEUM RETAIL OUTLETS ON CUSTOMER SATISFACTION
Abstract
This research paper aims to investigate the impact of value-added food and beverage stores at petroleum retail outlets on customer satisfaction in Nagpur City. With the increasing demand for convenience and diversified shopping experiences, petroleum retail outlets have expanded their offerings beyond fuel to include food and beverage options. This study examines the factors influencing customer satisfaction with these value-added stores and their impact on overall customer experience. Data was collected through surveys administered to customers in Nagpur City, and the results were analyzed using statistical techniques. The findings provide valuable insights into the relationship between value-added food and beverage stores and customer satisfaction, enabling petroleum retail outlets to enhance their services and offerings.
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