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DIMENSIONAL ANALYSIS OF FACTORS AFFECTING SUCCESS OF WOMEN ENTREPRENEURSHIP IN KERALA

    Dr. D. Thamizhvel, Shambu K K

Abstract

The study aimed at identifying various dominant factors that affects the success of women entrepreneurship in Kerala. The study is an empirical research done in a descriptive approach that was carried out with the purpose of determining the predominant elements that are impacting the success rates of female company owners while they are operating their companies. The Directorate of Industries and Commerce is the source of information used to compile the population of women entrepreneurs in the South Kerala region. The population of the research consists of 11,355 female business owners who are spread out over south Kerala. The findings of the pilot study that was conducted in order to evaluate the dependability of the data collecting equipment led to the determination that the optimal size of the sample should be 286. The sample was chosen using a technique called the tippet's table approach, which is a kind of simple random sampling. Path analysis was used in this research project in order to investigate the nature of the cause-and-effect connection between the many elements that have a role in determining the level of success rates by women business owners. The women are requiring focus and training in the areas of Lacking Knowledge on Digital Marketing Skill and Factors of Production – LKDFP, Dominant Financial Cost and Changes in Regulations – FCCR and Labor Problems and Structural Development – LPSD for women in the less-privileged region would boost their chances of success.

Keyword : Women Entrepreneurship, Success Factors, Financial Cost, Structural Development and South Kerala.

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June 19, 2023
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References


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