SUSTAINABLE E-COMMERCE DEVELOPMENT IN VIETNAM
Abstract
In recent years, the e-commerce market in Vietnam has been expanding rapidly and has become a popular business method known to both enterprises and the general public. The diversity in operational models, participant demographics, operational processes, and supply chains for goods and services, supported by modern internet infrastructure and technology applications, has made e-commerce a crucial pillar in the country's digital economic development. Vietnam is considered one of the fastest-growing e-commerce markets in Southeast Asia, with an average annual growth rate of about 18%, and the market is projected to potentially reach $26 billion by 2024. However, alongside these opportunities and significant potential, e-commerce in Vietnam faces numerous challenges.
Keyword : E-commerce, sustainability, Vietnam
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