A STUDY ON EMOTIONAL INTELLIGENCE OF INVESTORS DECISION MAKING
Abstract
Emotional intelligence plays a vital role in taking any decisions. So this study focuses on understanding the emotional intelligence level of investors who invest in different avenues. The researcher has been adapted Goleman's (1995) four clusters model of emotional intelligence which includes self-awareness, self management social awareness, and relationship management. The objective of the study is to find which of the components of emotional intelligence is predominately expressed by investor and which component of EI effect the investors’ decision. Investment decisions are typically made using technical or fundamental analysis in many instances; however, emotions play a role in their investment decisions. A non-experimental, quantitative, survey-based, and cross-sectional research design was employed to collect primary data from respondents using the self-completion questionnaire method where we have collected the data from 106 investors by snowball sampling technique. The analysis is done by applying Descriptive Statistics, ANOVA and Regression test. The study demonstrated that self awareness and self management are the dimensions of emotional intelligence that influence investors' decision making and there is a positive relation between emotional intelligence and investors’ decision making.
Keyword : Emotional intelligence, investors, self-awareness, self-control, social awareness, relationship management, decision making
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